Helping our Native American Community learn the truth about commercial tobacco products. Knowing the difference between Sacred Tobacco and Commercial Tobacco can change our life. Our hope with the kNOw Tobacco Now! project is to educate, inform, and empower our people to make good and healthful decisions when it comes to tobacco. We have all heard “smoking is bad for you”. However, what does making the right choice mean? It means knowing the truth and being informed of the facts.